Hospitality becomes a consumer-direct channel for home goods

The hospitality market is set to become a major player in home furnishings retailing, especially in home textiles.

As the major hotel chains expand their merchandise offerings to hotel guests, their impact on the sales of home furnishings will be felt, especially in the better price line merchandise.

These companies, which include major players like Westin, Marriott, Fairmont, Hilton, Waldorf-Astoria, Hyatt, and W, also now are featuring their home furnishings lines on their Web sites, often with expanded product offerings in every category.

The Radisson Guest Room Boutique	The W Store Hotels

For most, the home textiles world of sheets, duvet covers, comforters, basic bedding – bed pillows and mattress pads - and throws are the biggest category. In bath, spa items and decorative accessories are featured along with a scattering of towel selections, and a broader offering of bathrobes. Shower curtains and rods are occasionally featured.

Mattresses and box springs are featured in a number of hotel collections including the now iconic W bed that also was featured in a W merchandising program at select Nordstrom stores. W also features occasional, furniture including designs from Kartell and Jasper Morrison.

Other mattress offerings include The Suite Dreams bed by Serta at Waldorf Home and Waldorf Towers,  the Sheraton Sweet Sleeper, and a referral by Radisson to the Sleep Number by Select Comfort site.

Hyatt at Home